We’re talking telephone numbers


Custom typefaces for telephone directories can have many advantages, some of which were highlighted in another article. An interested reader enquired about some of the sources for that information, which reminded me that, at one point, I was actually considering directory typography as a dissertation topic during my Reading studies, and had gathered a fair amount of reference material in preparation.

In the end, I wrote a lengthy study of the euro symbol (subsequently published in Baseline), but almost a decade later, I still think the topic is worthy of further exploration. After all, aside from the cost and environmental benefits achieved through streamlined design, directory typography is a perfect demonstration of both typographic choreography (the letterforms and the space around them), and period methods of font creation.

However, as everything moves towards electronic format—who looks at a phonebook when it’s so easy to call Information or reach for Google these days?—perhaps this is a topic reaching its twilight years. (Indeed, a study of mobile phone typography might be more timely.) Still, there’s no harm in sharing some of the collected references, is there?  More ‣ 

Why type matters


Fonts grow on trees and everyone with a computer is a designer, right? Which means they all know about type, of course.

Well, not quite. Typography is a language, with its own grammar and syntax. And as with any language, fluency comes with in-depth study and regular practice, making communication as fluid and efficient as possible. And as communications channels both proliferate and converge, command of the language is a vital component in creating the most functional and efficient vehicles for communication. Type matters – read on and find out why.  More ‣